Real-Life Lessons in Using Google AdWords

sarahpokorney@boisestate.edu — Thu, 22 Oct 2009 09:46:00 GMT

TECenter Friends,

Whether you are already using ad words or are considering it this may be helpful article. It provides simple suggestions on how to plan and manage a google ad word campaign.

http://www.nytimes.com/2009/10/15/business/smallbusiness/15adwords.html

Sarah E. Pokorney
Boise State TECenter
Development Services
SarahPokorney@boisestate.edu
office 208.562.3602 | fax 208.562.3650
www.bsutecenter.com

9/24 Innovation Summit & Awards

sarahpokorney@boisestate.edu — Wed, 23 Sep 2009 14:21:00 GMT

Just a reminder for tomorrow's innovation events at the Boise State Stueckle Sky Center: 7:30 am - 6:00 pm Governor�s Innovation Summit Agenda, 6:30 p.m. 2009 Stoel Rives Idaho Innovation Awards Banquet. Let's all wish Auction frogs the Best! Read more to see what other TECenter Companies will be there and have received awards in the past.

Simple competitive Intelligence

sarahpokorney@boisestate.edu — Mon, 14 Sep 2009 13:25:00 GMT

TECenter Friends,

The article below tells you how use a quick and easy Google tool for gaining competitive intelligence and it really works. I tried it on the TECenter website and discovered several pages of outdated information that I had no idea was still available on the site. The search exposed pages that were still available but don't show up on site tabs or drop downs. I was surprised by what it uncovered but it presented a great opportunity to do some overdue housekeeping on the website. I would recommend using it on your own company website first to find any information that may be exposed that you were unaware of then give it a try on your competitor sites.

-Sarah

Raiding Your Competitor’s Web Site for Secret Information

The pages you see on your competitor’s web site are just the pages they want you to see. Very often there is a lot of information on their site that they think you can’t find (and they wouldn’t want you to find), but you can find it. You’ll be surprised what you’ll learn about them…

Here’s the trick–it’s nothing super fancy, but few people have ever thought to use it as a competitive analysis strategy:

Go to Google.com and enter “site:CompetitorSite.com”

“CompetitorSite.com” is, of course, your competitor’s site and the “site:” part tells Google to list all the pages they’ve ever found on that particular web site.

If your competitor’s don’t understand how to thwart the search engines, search engines will find all sorts of juicy inside information on pages inside their site that they don’t realize have been made public.

I’ve found information that I know my competition doesn’t want people like me to know. Give it a shot, and you’ll be surprised what you find.

And if you want to be really nice, tell your competitor’s that their information is exposed and refer them to this web site so they can learn to better protect themselves–yeah, right!

Tip from Internet Marketing for Business Owners

Display Your Innovation at the Governor's Innovation Summit and Idaho Innovation Awards Banquet 9/24

sarahpokorney@boisestate.edu — Wed, 02 Sep 2009 10:06:00 GMT

Members of Idaho's business community are invited to display their innovative products and technologies at the upcoming Governor's Innovation Summit and Idaho Innovation Awards Banquet on Thursday, September 24, 2009 at the Boise State University Stueckle Sky Center at Bronco Stadium from 8:00 am to 6:30 pm.

This looks like a good opportunity to represent your company and innovation. There is a $100 fee. Let us know if you are going to be exhibiting and we will be there to assist and support you.

Here is the link to register to exhibit for the showcase:

www.stoel.com/innovationshowcase.

Check out the TECenter Summer 09 Newsletter

sarahpokorney@boisestate.edu — Wed, 26 Aug 2009 15:25:00 GMT

http://www.bsutecenter.com/News___Events/TECenter_Newletter/ In This Issue: BSU TECenter kicks of its seventh year of operation, Welcome to the TECenter, Who�s Who, Companies in action, Facility Corner, Events, #TECenter, Idaho Athletic Club Discount, Newsletter Archives

TECenter Sprinkler tests Wed. 8/18

sarahpokorney@boisestate.edu — Mon, 17 Aug 2009 14:32:00 GMT

All, The sprinkler heads are being tested early Wednesday morning (8/19). The testing should be done by 8am but if you do not want water or water spots on your car we suggest not parking near the grass. Please let me know if you have any questions or concerns. Thanks, Marissa N. Goff Office Administrator 5465 E. Terra Linda Way Nampa, ID 83687 ph 208.562.3601 fax 208.562.3650 www.bsutecenter.com

TECenter Parking

sarahpokorney@boisestate.edu — Tue, 04 Aug 2009 14:47:00 GMT

Clients,

We have noticed recently that the back of the building has become a "parking lot". We do not permit parking in the back of the building. Please be sure to park in the parking lot that is paved in the front and side of the building. Please let me know if you have any questions or concerns.

(Principals please forward or tell your employees as they may not receive this email. Thanks!)

Thanks,

Marissa N. Goff
Office Administrator
5465 E. Terra Linda Way
Nampa, ID 83687
ph 208.562.3601
fax 208.562.3650
www.bsutecenter.com

TECenter Security

sarahpokorney@boisestate.edu — Mon, 20 Jul 2009 13:07:00 GMT

Clients, The doors to the east client office space need to be kept shut and locked at all times. This includes the doors in the kitchen. Please do not prop them open any longer. It is critical that you carry your security fob with you at all times. If you forget your FOB while you are out back we can let you back in. You can either knock on the door or call my phone 562-3601.

TECenter Referral Program

sarahpokorney@boisestate.edu — Thu, 09 Jul 2009 15:32:00 GMT

As a client of the Boise State TECenter you have access to a variety of development services and resources at an economical price. With our current resources and space availability we would like to extend our services to even more up-and-coming businesses here in the valley. With this in mind we are starting a TECenter Referral Program as a way to say "Thanks" to our clients and bring some new businesses into the fold.

Free Merwyn Business Translation Workshop June 30

sarahpokorney@boisestate.edu — Fri, 26 Jun 2009 09:49:00 GMT

The Merwyn Business Translation Workshop teaches you how to turn an idea into a PROFITABLE business opportunity that a buyer can quickly understand. The half-day workshop works your idea through 5 modules of translation

Recent Entries

Real-Life Lessons in Using Google AdWords

9/24 Innovation Summit & Awards

Simple competitive Intelligence

TECenter Friends,

Raiding Your Competitor’s Web Site for Secret Information

Display Your Innovation at the Governor's Innovation Summit and Idaho Innovation Awards Banquet 9/24

Check out the TECenter Summer 09 Newsletter

TECenter Sprinkler tests Wed. 8/18

TECenter Parking

TECenter Security

TECenter Referral Program

Free Merwyn Business Translation Workshop June 30